Anything that I could have ever put on a resume....
Nike, Inc. Brand EditorialJan 2018 - Present
Sr. Writer/Copy Editor Created and maintained the online Product Writing style guide for multiple categories. Ensured product copy and names were clear, concise, on-brand, and legally compliant. Edited copy for a high volume of products across categories on tight deadlines for Nike.com and retail partners. Coached and developed copywriters’ voice, tone, and style. Cultivated relationships and interfaced with teams across the business to create cohesion among product creation, product copy, and marketing. Worked with NikeTeam to create copy for seasonal landing pages. Worked with Nike.net to create copy for seasonal landing pages. Memphis Health+Fitness MagazineNov 2015 - Present
Editor, Digital Content Manager Proofread, edit, and/or rewrite all published articles. Write blurbs, captions, tag lines, and social media posts. Manage monthly contributors (writers, photographers, advertisers). Collaborate with publishing team to plan the editorial calendar. Proof magazine layout for publication. Created and manage all digital content through Memphishealthandfitness.com. USA TODAY Sports Media GroupNov 2016 - Feb 2018
Copy Editor Edited daily content across 34 NFL Wire sites for clarity, tone, accuracy, and adherence to AP style and USA TODAY style guidelines. Matador NetworkJan 15 - Jul 2016
Contributing Writer Aspiration Culture Media Co., Ltd.A Chinese education company
Summer 2015, Jianxi Leadership Coach Designed and ran two successful summer programs that taught leadership through project-based learning, science competitions, presentations, and reflective exercises. Mar 2014 - Aug 2015, Shenzhen Founder, Leadership Coach Created an entrepreneurship pitch contest and curriculum teaching subjects relating to marketing, finance, operations, user-centered design, and business plans. Led 16 Chinese middle school and high school students through a community development project and coached them through personal reflection essays. Branded Camp Spark: designed its logo, created all branded camp materials, and fliers. Sandia Creek RanchOct 2013 - Jan 2014
Volunteer Worked with the ranch owners to capture and understand the costs for the care of 50 horses. Created a dynamic spreadsheet to track expenditures relating to feed, veterinary visits, shoeing, etc. Designed a flyer for the US Pony Club international exchange. Mucked stalls, took care of horses' water, gave horses grains, groomed and bathed horses, gave in-hand lessons, learned to walk, trot, canter, and jump, performed both ring work and trail rides. Growth SparkJan 2013 - Aug 2013
Project Manager and Client Strategy Lead Managed all direct communications with clients for 16 projects from kickoff to wrap-up. Coordinated internal resources and efforts for user experience, wireframing, design, front- and back-end development, project launch, and client training. Participated and contributed to information architecture and wireframing discussions for user experience for 4 projects. Developed new internal policies relating to client management, project workflow, and project analytics on capacity and profitability. Led strategy sessions with clients on transactional and e-commerce online presence. StartUp Institute BostonNov 2012- Dec 2012)
Marketing Track Learned subjects related to SEO, Google and Facebook ads, marketing strategy, social media campaigns and audits, branding, inbound marketing, webpage optimization, blogging and email, customer segmentation, market research frameworks, user-centered design, Google Analytics, marketing audits, and lead scoring. Boston ScientificJun 2012 - Nov 2012
iDeal in IS Leadership Rotation Program; Business Systems Analyst I on Business Intelligence team Data Reporting and Analysis: Zero based budgeting (ZBB) monthly reporting for Corporate Services Project Lead: SAP Business Objects Data Services software validation Assistant Test Coordinator: SAP BW Upgrade to 7.31, weekly statistical reports to Vice President Project Lead and Test Coordinator: SAP GUI Patch 13 upgrade SM222 Modeling Business Decisions and Market OutcomesSpring 2012
Teaching Assistant Covered optimization, statistical analysis, linear programming, multiple regressions, demand modeling, cost modeling, industry analysis, and game theory. soChangeA social enterprise company that used a mobile app to influence businesses to support social causes via collective spending power.
Fall 2012 Product Development and Marketing Intern
Boston university Net Impact Undergrad ChapterJan 2011 - Jan 2012
Co-President, VP of Career Development Organized speaker events and career development workshops. Maintained active relationships with corporate and nonprofit partners. Attended the global Net Impact conference in Portland, OR. Teach for AmericaSummer 2011
Operations Coordinator for Institute Technology, Atlanta Campus Collected and analyzed data from computer lab usage to optimize maintenance. Built an inventory system to track over 700 pieces of equipment. Strengthened social media by increasing Twitter followers by 50% and Facebook likes by 95%. Designed and authored content for TFANet.com institute page, increasing views by 360% Boston University OrientationMay 2010 - August 2010
Student Advisor Onboarded students for the Questrom School of Business. Led campus tours, mentored incoming Freshmen Boston University School of EducatonInstructional Materials Center
Sept 2009 - May 2012 Media Assistant Tracked and managed over 200 items of technology equipment for the School of Education. Solved IT problems for students and faculty relating to laptops, printers, and software. Performed administrative duties for faculty members. |